Removing the guesswork
Harnessing user insights to help my team make confident design decisions. I'm an insights engineer
Harnessing user insights to help my team make confident design decisions. I'm an insights engineer
Delivering user-centred digital solutions since 2015 across multiple industries with a focus on research-driven product development.
I'm a User Experience Researcher, and Product Strategist with extensive experience leading research, usability testing, and product development in agile teams.
I specialise in user research qualitative & quantitative, workshop facilitation, and UX strategy including service design and mentoring.
From conducting interviews and usability testing to collaborating with product team and mentoring teams, I thrive on delivering practical solutions that solve real problems across industries including construction, transport, SaaS, public sector, ecommerce, education, and utilities.
Recent projects spanning research, strategy, and product design
Portfolio available on request
Service mapping exercise across 5 services (including Residential Waste Collection, Commercial Waste and Street cleaning). I conducted in-person interviews, contextual analysis and ran stakeholder workshops. Playback identified major pain points and opportunities in the services.
Mixed-method research to measure the current performance of signups for a large UK construction company. Was able to identify time to value and barriers. I ran usability tests with new, optimised prototypes. The testing outcome estimated a 77% faster signup time than the current.
Spent 8 weeks on a discovery project, running qualitative and quantative research, across 12+ different data points. Mapped out an entire journey for a persona, identifying major pain points and opportunities. This journey map combined survey data, interview data and industry statistics to help shape product direction
A journey through UX research, product strategy, and UX leadership.
SaaS supply chain platform for construction buyers & suppliers. As UX researcher, I established foundational research operations and influenced product strategy across the organisation. I've been key to scaling the team and demonstrating value to stakeholders, growing now to over 6 researchers, across Europe.
🔍 ResearchLeading UX for a fan engagement platform. Delivering research-led feature development through surveys, testing, interviews. Running Lean Canvas workshops weekly to scope new ideas and building design systems using Tailwind & Material Design.
Created assets and responsive site designs across sport, real estate, and marketing. Collaborated with contractors and internal teams on diverse digital projects.
Led EMEA research strategy, conducted journey mapping and thematic analysis. Ran internal workshops and supported culture change via design-thinking methodologies.
Led client workshops, research, accessibility design and mentoring. Regularly ran usability testing, card sorts, and heuristic evaluations. Experience with tools like Mural, Sketch, Figma, Google Analytics,Optimal Workshop, and Hotjar.
UX Designer leading stakeholder engagement, user research, and competitor analysis. I ran low-fidelity sprints to design and test wireframes, then worked closely with developers and designers to deliver accessible, user-focused solutions.
Beginning of journey in digital design and development, building foundational skills in HTML, CSS, and user-centered design principles that would shape my UX career path. Companies include University of Edinburgh, Fraser/Coyle and Basestation Ltd
What fuels my practice beyond the screen.